REACTIVE & TRENDING

Ideas made for the moment

Culture rarely waits for a campaign calendar. Across real-time conversations, sports, & internet humor, develop social ideas that gave Dos Equis a recognizable POV + a reason to join in.

2025-26

Reactive Concepting · Social Creative · Content Production · Live-Event Coverage

Heinz x Dos Equis
From a story reply to a brand collaboration

When Heinz introduced its “Kegchup Keg” ahead of the Super Bowl, we created a same-day Dos Equis response imagining the inverse: beer packets. The Instagram Story caught Heinz’s attention, prompting a repost and creative exchange. It then grew into a co-created social post using the Most Interesting Man’s familiar language.

  • 3.8M Instagram views

  • 4.1M TikTok views

  • 3.2M X views

RESULT

MIM @ the Phoenix Suns Playoffs

MIM’s appearance at a Phoenix Suns playoff game put the character into a live sports conversation. Social coverage captured the appearance for fans beyond the venue, while community prompts encouraged people to share their own sightings and reactions.

April Fools: The Dos Equis uniform

For April Fools, Dos Equis announced an “official” merch line. The post became its highest-performing content of the month.

More trending moments