MICHELLE JIEUN SONG (MJ)
ART DIRECTION | SOCIAL FIRST CAMPAIGNS | BRAND SYSTEMS
New York, NY • 203-343-8839 • mj@notmichelle.me • notmichelle.me
Concept-led designer and social creative leading visual ideas from brief & pitch through shoots, post-production, & delivery. Works across campaigns, brand systems, & brand activations, combining art direction with hands-on design, editing, & platform fluency.
EXPERIENCE
Dentsu / Tag · Heineken USA, Dos Equis | Content Creator & Marketing Consultant Sep 2025–Present | New York, NY
Leading concept development & visual direction for official Dos Equis social channels. Spanning national campaigns, always-on series, & cultural moments. Presenting ideas to brand leaders & agency partners.
Authored the 2026 social strategy renewal & designed a repeatable visual system for branded content.
Developed & produced the organic social rollout for the Most Interesting Man relaunch. Campaign delivered 2.9B impressions across earned, paid, influencer, & organic media.
Building treatments, visual references, & shot lists for product + campaign shoots, College Football activations, & music partnership content. Directing capture & providing vendor feedback through delivery.
Leading organic social strategy & rollout for social first campaigns, including one drawing 10.38K comments from 1.8K unique contributors.
Produced Fuerza Regida partnership content, including a collaboration post with 2.0M organic impressions and 46.4K engagements; a reactive Heinz collaboration with 3.8M Instagram, 4.1M TikTok, and 3.2M X views.
Press: Forbes, Rolling Stone, Financial Times, & more
FÊTE NY · Jung Lee NY | Graphic Designer & Digital Content Creator Jun 2023–Mar 2025 | New York, NY
Designed identities & assets across editorial, web, print, motion, & environmental applications for luxury events + cultural productions (Tony Awards, United Nations).
Owned projects from visual research & concept through production, proofing, & delivery. Created invitations, menus, signage, maps, websites, & event video while maintaining cohesion across physical and digital touchpoints.
Led digital content for the Jung Lee NY floral shop & café launch. Increased Instagram Reel views 275% and shares 1,000%. FÊTE content increased Reel views 1,425% and post engagement over 10x.
Created TikTok content that drove a 850x increase in views, significantly improving social visibility & engagement. Successfully produced viral content, reaching 30.5K views on Instagram Reels.
Press: The New York Times, Business Insider, New York Post
View Source Studio | Creative Design Intern Jun–Aug 2022 | New York, NY
Developed identity, ecommerce, motion, and social assets for fashion & lifestyle brands (Bandit Running, Edie Parker).
Product launch campaigns achieved up to 17K+ views per Instagram reel.
Produced visual briefs, motion graphics, & platform-optimized assets to enhance content performance.
WBRU Radio | Creative Manager & Video Producer Sept 2021–May 2023 | RI
Produced, edited weekly YouTube series featuring local artists, achieving a 200x increase in views.
Edited TikTok & Instagram Reels, growing short-form engagement by 67x.
Freelance Clients | Designer & Art Director Sept 2020–Present | RI, NY
Produced Instagram & TikTok content , scaling engagement up to 11.5K views on a single reel.
Produced, edited album covers and digital assets for musicians, achieving 1.2M+ streams & 700K listeners across 172 countries on Spotify.
SELECTED RECOGNITION
Cannes Lions Bronze Lion (2026) • Clio Silver and Bronze (2025)
CAPABILITIES & TOOLS
Concept development · Art direction · Social & Digital campaigns · Brand systems · Shoot planning · Photo & Video production · Post-production review · Motion graphics · Experiential design · Creative QA · Generative AI exploration · Presentation design
Photoshop · Illustrator · InDesign · After Effects · Premiere Pro · Figma · Final Cut Pro · CapCut · Cinema 4D · Midjourney AI · Higgsfield AI · Adobe Firefly