EDIE PARKER
Rebrand
A playful new chapter, introduced through social storytelling, and carried into its digital presence.
Digital Design · Social Creative · Visual IdentityDeveloped social creative around the brand’s rebrand, curating a grid system, and concepting + storyboarding a teaser film that draws on Edie Parker’s fashion history before revealing what’s coming next. The edit brings together archival imagery, press moments, product details, and bold typography to build anticipation for the new direction.
2022
A rebrand, teased in motion
The teaser opens with the familiar Edie Parker name, then moves through the people, products, and cultural moments associated with the brand. Its pace and visual shifts set up a simple promise: something new is coming.
A social world for the new Edie Parker
Across the Instagram grid, fashion imagery, close product details, saturated color, and expressive type give the brand a recognizable presence. The mix of campaign imagery and product-led posts lets individual assets stand on their own while building a cohesive visual rhythm in the feed.
Beyond the feed
The visual direction extended into Edie Parker’s ecommerce experience. Playful interactions, including a custom cursor and a personalized spin feature, brought the brand’s personality into the shopping journey.