FUERZA REGIDA x DOS EQUIS
Most Interesting Man meets Fuerza Regida
With Dos Equis being the sponsor of Fuerza Regida, we brought the Most Interesting Man in, timed with the band’s This Is Our Dream tour. The idea placed MIM, someone known for creating unexpected moment, alongside a band making its own cultural mark.
Social Creative · Content Strategy · Concept Development · Production2026
Translated partnership into organic social. Produced content that connected MIM and Fuerza Regida beyond the launch film – gave fans ways to follow, share, and participate throughout the summer.
2.0M organic impressions & 46.4K engagements on a collaboration post
533K organic impressions and 7.1K engagements
Accounted for 43% of organic impressions
IMPACT
From campaign film to social story
The content plan drew on concert moments, behind-the-scenes access, the fans, and formats that felt at home in fans’ feeds. Each post had a role in building anticipation, showing the partnership in action, and inviting fans into it.
A collaboration fans could take home
The partnership also became a limited-edition MIM × Fuerza Regida merch collection. Social content extended the collaboration beyond a product reveal, giving fans an opportunity to enter and win.
The live experience
Concert content brought the campaign into an online space with Fuerza fans. Instagram coverage carried these moments, positioning Dos Equis as part of the experience.
