GO FOR DOS

College Football

Go For Dos made Dos Equis at the center of college football: kick the extra point or go for two. The campaign appeared across media, partnerships, and game-day experiences.

Social Concept Development · On-Site Content Direction · Short-Form Production · Organic Social Execution

2025-26

Developed & produced fan-facing formats at Texas A&M, adapted game-day trends. In 2026, that story continued with an appearance by the Most Interesting Man at a Texas A&M game.

  • 1.02B impressions

  • 490K clicks

  • 6.6M engagements

IMPACT

Bring MIM to Game Day (2026)

The Most Interesting Man made an appearance at a Texas A&M college football game, giving Go For Dos a recognizable character within the live environment. The social recap brings together his appearance and the atmosphere around him.

Keep Go For Dos in the feed (2025)

Adapted internet trends & game-day behaviors into short videos, to sustain brand presence throughout the season.

“Kick it or Go For Dos?” (2025)

Asking real fans to make the call gave the campaign a way to participate in game-day conversation. Turned campaign line into a street-interview format. Developed concept, sourced participants, directed on-site capture, & oversaw social rollout.